Logistics Digital Advertising Plan
🧭 Overview Logistics Digital Advertising
Logistics Digital Advertising Plan outlines a digital advertising strategy for your logistics business to increase brand awareness, drive qualified leads, and improve ROI using major digital platforms like Google Ads, Meta (Facebook/Instagram), and LinkedIn.
🎯 Campaign Goals
- Generate B2B/B2C leads (courier, freight, warehouse, express delivery)
- Improve local visibility in target cities
- Build trust and brand awareness
- Retarget previous visitors and warm leads
👥 Target Audience
- E-commerce businesses
- Import/export companies
- Manufacturers & distributors
- Individual parcel senders
- Logistics managers (LinkedIn focus)
🧲 Recommended Ad Platforms & Budget
| Platform | Type of Ads | Avg. Cost | Suggested Monthly Budget | Objective |
|---|---|---|---|---|
| Google Ads | Search + Remarketing | ₹15–₹40 CPC | ₹20,000 | High-intent lead generation |
| Facebook & Instagram | Lead, Video & Carousel | ₹10–₹30 CPL | ₹15,000 | Awareness & lead capture |
| LinkedIn Ads | Sponsored Posts, InMail | ₹80–₹200 CPC | ₹10,000 | B2B Logistics Clients |
| YouTube Ads | Skippable & Bumper | ₹0.20–₹1.50 CPV | ₹5,000 | Branding & education |
| Justdial/IndiaMART | Listing / Lead-based | ₹30–₹80 CPL | ₹5,000 | Hyperlocal leads |
✅ Total Monthly Budget: ₹55,000 (Flexible from ₹25K to ₹1L+ based on goals)
📋 Deliverables:
1. Google Ads
- Target: “logistics services near me,” “freight forwarding,” “courier service in [city]”
- Campaigns: Branded, local, express delivery, warehousing
- Retargeting for visitors who didn’t convert
2. Meta (Facebook/Instagram)
- Creative carousel ads & lead forms
- Reels & stories showing real-time delivery, testimonials
- Audience: Age 25–50, business owners, page followers
3. LinkedIn
- Targeting logistics managers, procurement heads
- Sponsored content: “Why partner with a reliable logistics company”
- Industry-based campaigns: ecommerce, manufacturing
4. YouTube
- 15–30 second ads showing fleet, delivery speed, company profile
- Target by interest (logistics, transport, ecommerce)
5. Local Platforms (Optional Add-On)
- Verified listing on IndiaMART, Justdial
- Pay per verified lead or subscription-based
📈 Expected Results (Estimated)
| Metric | 1-Month Estimate (₹55K Budget) |
|---|---|
| Website Traffic | 3,000 – 6,000 |
| Qualified Leads | 150 – 400 |
| Cost per Lead (CPL) | ₹15 – ₹60 |
| Brand Reach (Impressions) | 1,00,000+ |
🛠️ Tools to Be Used
- Google Ads Manager
- Meta Business Suite
- LinkedIn Campaign Manager
- Google Analytics & Tag Manager
- CRM (e.g., Zoho, HubSpot) for lead tracking
🗓️ Timeline
| Week | Activity |
|---|---|
| 1 | Setup accounts, research keywords, audience targeting, creatives |
| 2 | Launch Google & Meta campaigns |
| 3 | Launch LinkedIn & YouTube ads |
| 4 | Optimization, A/B testing, report |
🧾 Reporting & Optimization
- Weekly ad performance report
- Keyword/creative performance breakdown
- Adjustments to bidding & targeting based on results
📌 Summary
| Item | Value |
|---|---|
| Platforms | Google, Meta, LinkedIn, YouTube, Justdial |
| Monthly Ad Spend | ₹55,000 (Flexible) |
| Expected Leads | 150–400 |
| Campaign Setup & Mgmt Fee | 15% of ad spend or fixed ₹7,500+ (optional) |
✅ Next Steps:
- Approve proposal & budget
- Share company details, service areas, creative inputs
- Setup & launch within 5–7 working days